portfolio
ABOUT ME
Greetings! I'm Rachel, a seasoned Digital Marketing professional based in Charleston, SC. My journey in the realm of Marketing & Graphic Design has been marked by a passion for creativity, such as strategic storytelling, brand messaging, and engaging content creation. I thrive on turning complex concepts into clear, accessible communication that captivates and informs.
Throughout my career, I've honed my skills in strategic marketing, brand development/awareness, communications, business development, graphic design and content curation. I have successfully executed and delivered campaigns that not only met but exceeded objectives. Whether it's managing social media presence or orchestrating seamless digital marketing campaigns, I take pride in my ability to convey messages that leave a lasting impression.
Areas of Expertise
Social Media
Elevating brand identity through customized social media marketing planning and interactive engagement.
Strategic Marketing
Proven track record driving business growth and achieving tangible results through innovative and effective marketing strategies.
Graphic Design
Strategically crafting compelling marketing material, website design & advertising campaigns.
My Services
strategic marketing
- Market Analysis & Research
- Business Objectives
- Market Segmentation
- Budget Management
- Performance Measurement, Tracking and Optimization
- Campaign Development
- Brand Positioning
- Target Audience Identification
- Data Analysis and Insights
digital marketing
- Content Strategy, Management, Creation and Curation
- Community Engagement and Management
- Influencer Outreach and Collaboration
- Digital Media Advertising
- Performance Monitoring and Reporting
- Social Media Management
graphic design
- Visual Content Creation
- Layout and Typography Design
- Image Editing and Enhancement
- Video Editing and Enhancement
- Brand Identity Development & Branded Content
Website design
- Planning and Architecture Design
- User Experience (UX) Design
- Visual Design
- Front-End Development
- Back-End Development
- Testing and Quality Assurance
- Deployment and Maintenance
- Image Optimization
Media & Content
- Photography
- Videography
- Tutorials
- Podcasts
- Copy/Caption
- App Management (Door Dash, Uber Eats, Amazon)
- Custom Business App & Integrations
- Project Management
- Collaborations
- Media Relations (Television, Radio, Newspapers, Magazines)
event planning
- Event Design and Theme Development
- Budget Planning and Financial Management
- On Site Coordination and Execution
- Logistics and Operations Management
- Corporate Event Planning
- Booth Displays
- Promotional Items
branding
- Brand Strategy Development
- Brand Identity Design and Management
- Brand Guidelines Creation
- Brand Communication Planning
- Performance Monitoring
- Collaboration and Partnerships
- Brand Positioning Strategy
TRAINING
- Training Delivery and Facilitation
- Training Coordination and Logistics
- Record-Keeping
- Training Program Development
- Evaluations and Feedback
- Needs Assessments
Social Media
Social Media
Instagram, TikTok. Facebook. Twitter, YouTube,
Pinterest, LinkedIn, Reddit and more!
Graphics, Info-Graphics, Interactive, Reels,
Carousels/Slides, Stories, Advertisements, Blogs,
Podcasts, Multi-Grid Graphics
Text/Audio Overlay, Link Integration, SEO Optimization,
Keyword Integrations, App Advertisements (GrubHub,
Uber Eats, Door Dash)
Services Include:
Content Planning, Grid Previews, Targeted
Campaigns, Engagement Management, Organic Growth Strategies
Marketing Materials
My approach involves a meticulous blend of creativity and data-driven insights to ensure that each piece not only stands out aesthetically but also aligns seamlessly with marketing objectives. Whether it's crafting persuasive copy, selecting the perfect imagery, or optimizing layout for maximum impact, my focus is on creating materials that not only capture attention but also drive results.
- Branded Content
- Magazines
- Direct Mail
- Advertisements
- Logos
- Catalogs
- Billboards
- Signs
- Banners
- Greeting/Thank You Cards
- Presentations
- Event Displays
- Trade Show/Events
- Tablecloths
- Booklets
- Branded Uniforms
- Brochures
- Newsletters
- Flyers
- Business Cards
- Postcards
- Letterhead & Envelopes
- Posters & Banners
- Promotional Items
- Window Displays
- Reports
- Branded Apparel
- Nametags
book a
Consultation
Consultation
today
Phone
Email
RachelRobertsCharleston@gmail.com
(843) 425-2820